
I design software for healthcare and enterprise teams, the kind where a missing screen state causes a real problem rather than a bad review. Three years designing product interfaces, the last eighteen months as the only designer on a regulated healthcare portfolio. Before that, and for a while alongside it, brand and visual design. The healthcare work is what changed how I design: a gap in a clinical tool means somebody improvises in front of a patient. So I map the error paths and the edge cases early, and accessibility isn’t something I bolt on at the end.
I work research-first, though not ceremonially: research only earns its place if it changes what gets built. A design system is mostly a maintenance decision — it starts paying for itself around the third time someone needs a screen that doesn’t exist yet. I also build and deploy my own front-ends in React, Next.js and TypeScript, which means I know what I’m asking developers for, and my handoffs fit the way the thing will actually be built.
I talk to the people who will use the thing, and to whoever is paying for it. Those two groups rarely describe the same problem, and the gap between them is usually where the work is.
Personas, user stories, flows, information architecture. This is the stage where I find out whether the thing being asked for is the thing that is needed, which is not always a comfortable conversation.
Wireframes first, then high-fidelity screens in Figma. Mobile-first, and prototypes go in front of real people before engineering starts building.
Specs, tokens and a component library developers can work from without asking me what I meant. I stay available afterwards, because most of the real questions arrive when the build is halfway done.
Eight projects across healthcare, fintech, enterprise tooling and consumer apps. Some came from client briefs, others I set myself. Each case study says which, and for the self-directed ones, what I’d have measured if they had shipped.

Brand, Design System and Front-End, Sketches to Deployment
Medtech · Brand, Web & Front-End
Designing an AI Agent People Let In
Consumer AI · Agentic UX
Turning Post-Launch Silence into Retention for Small Businesses
Consumer SaaS · AI · Retention
Design System & Interactive Prototype for Mobile Banking
Fintech · Banking App
High-Density Pipeline for 200+ Candidates
Recruitment · B2B SaaS
From Proposal to Paid, Without Six Apps in Between
SaaS · Freelancer/Client Platform
From 5-Day Manual Process to Same-Day Self-Service
Enterprise HR · Internal Tool
Designing Trust Signals into a Service Marketplace
Consumer · Mobile App
Dual-User Mental Health Tracking for Patients and Clinicians
Mental Health · HealthcareFrom clients and colleagues across Bulb Design and earlier roles.
“Nicole was very attentive to detail and delivered all our material to the highest standard.”
“Nicole possesses the perfect balance between creativity and efficiency. Extremely patient, empathetic and committed to work.”
“Nicole’s advice has been fantastic throughout the creative design phase — very prompt and professional throughout all our engagements.”
“Delivered to my company professionally and in short time. Thanks Nicole for your support!”
My day-to-day role is regulated healthcare software. That work is confidential and isn’t published here.
Happy to walk through any of these case studies on a call, including the parts that didn’t work.